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Stop trying to be the best.
Become the favourite.

This conference explores what drives a client to prefer one salesperson over another, far beyond technical skills. It helps sales professionals strengthen their influence and impact, building lasting, trust-based relationships with their clients and prospects.

Throughout this conference:

Conference Details

When the relationship makes

the commercial difference.

  • Understand why customers don’t always decide to follow the "best".

  • Uncover the mechanisms that build preference, trust and buy-in.

  • Learn why relationship quality is your strongest competitive advantage.

  • Identify the behaviours that make you more influential, more heard, more remembered.

Duration 1h 15min + Q&A 15 min

Available in French ou English

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